Simon-Kucher helps durable goods companies navigate these market realities with confidence. We offer tailored commercial and growth strategies to maximize revenue and maintain a competitive edge. Our revenue growth management approaches foster sustainable and profitable growth, supported by innovative price and revenue models (e.g., dynamic pricing).

Consumer-centric solutions are at the core of our approach. That’s why we create new go-to-market and channel and distribution models that reflect consumer behavior insights and changes in consumer preferences in the retail market landscape. We develop (international) pricing strategies mastering the international risks and opportunities. We create optimized portfolio architectures that ensure companies are well positioned to cater to changing lifestyles and expectations. We reshape expenditures for marketing and trade promotions to focus on those with the biggest impact and release investments where profit is at risk.